A collection of thoughts on design and making it through life as a creative
One of my biggest pet peeves is when a design peer decides that they don’t need to know how to write. “That’s what we have copywriters for… We should never have to write our own copy.” While that may be true in an agency setting, I firmly believe that knowing the basic techniques and strategies of copywriting as an advertising designer will lead to a more refined design strategy and stronger, clearer, better work.
Read MoreDon’t get me wrong, any kind of design is hard, tedious work. But if you don’t have a good idea going into a project, you’re going to find more problems than what you started with. A good idea can easily carry a project from start to finish — this is why design professors put so much emphasis on process and brainstorming. If you put the work into getting a great idea, then the design work is just pixel-pushing. But getting an idea — ah, that’s the hard part.
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